Gloucestershire Fire and Rescue Service urges public to Be Water Aware as warmer weather approaches
Running from Monday 27 April to Sunday 3 May, the campaign highlights the ongoing and preventable risk of accidental drowning. Between 2019 and 2024, 1,602 people across the UK lost their lives in accidental drowning incidents. Of these, 56 per cent occurred in inland waters such as rivers, lakes and reservoirs. Half of those who drowned did not intend to enter the water, with slips, trips and falls a leading cause.
The data also shows that 82 per cent of accidental drowning fatalities were men, underlining the need for greater awareness among those most at risk.
The campaign also warns against the dangers of entering open water to cool down. Cold water shock is a serious risk, as sudden immersion can trigger an involuntary gasp, rapid breathing and panic, making it difficult to stay afloat and significantly increasing the risk of drowning.
GFRS continues to work with partners across Gloucestershire to promote water safety, including community engagement activities and water safety education.
Chief Fire Officer Mark Preece said: “Sadly, we continue to see incidents where a lack of water safety awareness puts people in serious danger. Many incidents happen unexpectedly, often when people are walking near water or trying to cool off on a warm day. Through the Be Water Aware campaign, we want to remind everyone that inland water can be unpredictable and dangerous. Simple steps such as staying back from the edge, avoiding alcohol near water and knowing what to do in an emergency can save lives.”
Cllr Paul Hodgkinson, cabinet member with responsibility for the fire and rescue service, said: “Keeping people safe is a top priority, and this campaign carries an important message for residents and visitors across Gloucestershire. Our rivers, lakes and reservoirs are a valued part of the county, but they can be dangerous if risks are underestimated. Being water aware and looking out for one another can help prevent avoidable tragedies.”
For more advice and information, visit: Water safety | Gloucestershire Fire and Rescue Service